Why You Should Order Canvases Through Your Photographer

Why You Should Order Canvases Through Your Photographer

I’m a big fan of DIY. When my daughter’s leggings get holes in the knees, I turn them into shorts with my trusty sewing machine. If I want a new piece of furniture, I try to build it myself before I go shopping. When an electrical outlet stops working, I find a YouTube tutorial and replace it myself.

But I’m also smart enough to know that sometimes, DIY is just not a good idea. I don’t go near drywall or tile, and if my furnace is making noises, I call an HVAC specialist. My DIY prowess will never compare to their professional expertise. I’m willing to spend money for job done right.

If you’re printing your own canvases from the digital files rather than ordering through your photographer, you’re DIY’ing a job that should only be done by a pro, and you probably don’t even realize it.

Why canvases are not like regular prints

The image file needed for a good canvas is not the same one you’d use for an 8×10 or 4×6. Canvases require a large amount of negative space around the subject of the photo to accommodate the canvas fabric that wraps around the frame.

Take a look at the canvas print “guide” below. The blue rectangle is 18×24 inches, which represents the face of the finished canvas. The subjects of the photo must be completely inside the blue rectangle.

However, the image I upload for printing the canvas must completely fill the red area, with no empty space. That 18×24 image just became 22×28; it requires 4 inches of negative space vertically and horizontally.

order canvases

Sure, you might get lucky with lots of negative space on all sides of your image, but those are rare (and that kind of crop is reserved for images where the subjects faces are less important than their surroundings).

Most of the time, using the image from your gallery means there’s not enough negative space on at least one side of the image… and sometimes, there may not be enough room on ANY side.

The consequences of ignoring negative space

A friend of mine prefers to handle her own canvas printing in order to save money. She picks her favorite photo from the digitals her photographer provides and prints it on canvas. Here’s one example:

order canvases

The photographer didn’t cut off their feet—she did her job correctly. But the feet ended up in the wrap margin, which makes them essentially invisible to the viewer:

order canvases
The family feet. Not actually amputated.

It’s a cardinal rule in photography that you never cut off a subject’s feet at the ankles. The visual it creates is unsettling to look at. By printing her canvas on her own, my friend unintentionally futzed up the photo she loved. 😬

One more example:

order canvases

Her lovely daughter’s feet got the axe this time. No bueno.

The magic of your photographer

I deliver each photo with prints in mind—8x10s, 5x7s, etc.—so I choose the most visually pleasing crop for prints. I may have originally framed the photo farther back, but cropped in closer to focus on your family, tell your story, spotlight intimacy, or remove a distraction.

When you use an image intended for prints on a canvas, you’re taking that “print” crop and cropping it even more. That drastic crop decimates the negative space, and often chops off precious limbs.

The most visually pleasing crop for a canvas is not the same crop for prints. I keep the original uncropped photo (with all its negative space) and the print-crop version for just this occasion, and your photographer should, too.

Some canvas sorcery

Meet the lovely and adventurous Durham family (who bravely waded through shoulder-high weeds to get to this awesome creek). The first image was delivered in their gallery. Plop that puppy on a canvas and… yikes! No feet! Picture 2 is the original image file, no cropping. Perfection!

order canvases
order canvases

Example number two. Another amputation tragedy averted!

order canvases
order canvases

Finally, the Ruhnke family. When I look at that first image, I get claustrophobic. They are cramped! Picture two is much better. Negative space FTW!

order canvases
order canvases

Now here’s some proper sorcery. For the Davis family’s canvas, I needed negative space on all four sides to give them some breathing room. From the original, I recovered negative space below, above, and to the left. Unfortunately, the original shot was off-center, and had no more negative space on the right. I located a donor image that contained the missing background I needed. A little Photoshop magic and presto change-o: a much better canvas.

order canvases
order canvases

This type of adjustment requires your photographer to be comfortable in Photoshop, so it’s good to ask any photographer you hire how comfortable they are in Photoshop. Their skills can be the difference between a canvas of your favorite shot and having to do without.

Related Post: How to hire a family photographer

Why canvases ordered through your photographer cost more

My friend ordered her own canvases because she’s thrifty (she’s a savings ninja… Dave Ramsey’s got nothing on her). It’s true that canvases purchased through most photographers cost more than Shutterfly or other retailers. But just like DIY, sometimes it’s smart to pony up more to get the job done right.

Reason #1: It takes time—sometimes hours—to prepare an image for canvas printing. We’ll do everything humanly possible to get you the canvas you want: sifting through 800 unused images for a suitable donor, combining multiple images into one… whatever it takes. True, I occasionally get lucky and the original image is perfect for a canvas with no modifications… and I buy lottery tickets when that happens. 😀 But more often than not, some Photoshop work is required.

Reason #2: We use photo labs that don’t cut corners. Poorly made canvases will reveal themselves, sometimes in just a couple of months. A discount canvas made with subpar materials and craftsmanship will lose its tautness and begin to sag, the frames will warp over time, and most importantly, the skin tones will not be true to the original image. Nobody wants to look like a Cheeto in a piece of wall art they look at ten times a day.

Canvas “wrap” up

There you have it: the low-down on why you should print your canvases through your photographer. DIY is awesome, I’m the first one to agree with that. But it’s not always awesome. Let your photographer lend her expertise and you’ll have stunning canvases on your walls.

Besides, I know you love your family too much to put them on display as amputees. 😀


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