For Photographers

Google can’t rank what it can’t understand. Your Google Business Profile is the fastest way to tell Google who you are, so you show up in search.

Should you send client gifts? I’ll explain when they make sense, who to give to, and gift ideas—so you can thank your clients without going overboard.

If you’re a part-time photographer, your business has to fit into real life—not steamroll your family, sanity, and downtime. This piece breaks down the three levers that make that possible: profitable pricing, stupid-good systems, and outsourcing the busy work so you can actually enjoy both your job and your business.

Looking at Shootproof vs. Cloudspot? This guide breaks down cost, features, and integrations to help photographers pick the right gallery software.

Starting a photography business? Here are 11 things I wish I knew as a beginner photographer—covering gear, pricing, contracts, and client booking mistakes to avoid.

I’m obsessed with using AI in my photography business and in daily life. From emails to editing photos in a flash, here’s exactly how AI saves me hours (and where it’s still a total flop).

Running a photography business while raising kids and holding down a day job? Yeah, it sounds like chaos. But it can work—if you have the right systems in place.

People want more control over how their family’s images are shared online. Here’s what family photographers need to know and how to adjust to the new normal.

(Yes. You do.) I’ll explain why and spell out the most critical pieces you need to have in place as a part-time photographer.

It takes a lot of technology to run a photography business ultra-efficiently. I’ll share my favorite tech tools, and what makes them great.

It seems like all the stories I hear about part-time photographers are folks who are trying to quit their 9-to-5. So what about the rest of us?